“Take It Easy on Me” is a new Afro House single by French House icon Bob Sinclar, featuring London singer Michael Ekow. Its release was preceded by a viral social-media prank in which Sinclar faked extreme plastic surgery.
Bob Sinclar, the French icon of House music, is back with an explosive new single, “Take It Easy on Me,” featuring London singer Michael Ekow. True to his groovy, sunny style, the track is already shaping up as a future club and festival hit. But before revealing it, the artist created huge buzz by orchestrating a hilarious social-media prank.
A well-oiled stunt: Bob Sinclar’s “new” face
In recent weeks, Bob Sinclar stunned fans by appearing with an unrecognisable face: smooth skin, frozen features, swollen lips, a look suggesting he’d given in to extreme cosmetic surgery. On Instagram and TikTok, reactions came fast, between astonishment, mockery and concern. Some fans were disappointed, thinking their favourite DJ had caved to aesthetic pressure (like David Guetta recently); others sensed a hoax. Finally, Sinclar revealed it was all a joke, a staged stunt to set up the release of “Take It Easy on Me,” capturing maximum attention.
A return to Afro House roots
Beyond the buzz, “Take It Easy on Me” marks a return to Bob Sinclar’s roots. With this track, the DJ-producer returns to the sounds and rhythms dear to him from the start of his career. Enter Afro House: a genre blending tribal rhythms, organic percussion and house influences that has always been part of his artistic DNA. It’s a return to the fundamentals that will delight day-one fans.
A video as bold as the prank
Sinclar didn’t stop at the social buzz: the video for “Take It Easy on Me” plays the provocation card too. In it, the 55-year-old DJ appears in a thong alongside a dominatrix who tears off his skin, gradually revealing his true, familiar face, wrinkles, natural charisma and all. The finale is a nod to his prank and an embraced message about self-acceptance, mixing self-deprecation, sensuality and visual storytelling.
A marketing-meets-music masterstroke
This clever stunt shows Sinclar masters the art of digital storytelling. By playing on self-deprecation and subverting the codes of surgery-loving influencers, he captivated an audience far beyond House music fans, resulting in maximum visibility and a successful launch.
Key facts
- Single: “Take It Easy on Me” by Bob Sinclar, feat. Michael Ekow (London singer)
- Style: Afro House, a return to Sinclar’s early roots
- Released January 2025; preceded by a viral fake-plastic-surgery prank
- Bob Sinclar is a French House icon, co-founder of Yellow Productions
